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5 Creative Ways to Use Your Logo on Products to Boost Brand Awareness
by Richard O'Connor
Oct 29, 2024 | *4 minutes to readBusinesses today compete for attention across countless platforms. Customers have more choices than ever, so brand loyalty is becoming harder to secure. In this landscape, a brand’s image needs to be more than a logo—it must communicate values, quality, and trust at every point of contact. When your logo appears consistently and intentionally on various products, it becomes a familiar beacon, something that speaks to your brand’s presence and promise.
But it’s not just about visibility; it’s about creating an experience. The strategic use of a logo transforms ordinary items into brand assets, conveying a message without saying a word. It’s the difference between a generic welcome mat and a branded logo mat that greets every visitor. It’s the effect of receiving a product in thoughtfully designed packaging versus plain, forgettable wrapping. These details can turn routine interactions into memorable experiences that keep customers coming back, encouraging them to share their experiences with others.
Below, we explore five impactful ways to leverage your logo across different product types to build brand awareness and reinforce your image. Each approach reflects an opportunity to turn everyday objects into powerful marketing tools that strengthen customer relationships. Whether you’re welcoming someone with a logo mat or delighting them with branded packaging, these branding strategy methods shape and enhance your brand’s identity in the eyes of your audience.
1. Logo Mats: A Professional First Impression
Logo mats offer a unique blend of practicality and brand visibility, making them indispensable tools for creating memorable entrances. While we may be a little biased—having produced over 3,000 custom logo mats to date—our customers' enthusiasm speaks volumes. They love the reactions these mats get, and we’ve seen how a carefully designed mat enhances a business’s image and leaves a lasting impression on visitors.
A high-quality logo mat can elevate any space by offering several benefits:
- Instant Brand Recognition: As customers or clients step in to your space, they’re immediately greeted by your logo, building brand familiarity.
- High Visibility: Located in high-traffic areas, logo mats are seen repeatedly by all who enter, reinforcing your brand message.
- Functional and Professional: They capture dirt and moisture, keeping your space clean, and they also add a professional touch, showing attention to detail.
2. Branded Packaging: A Memorable Unboxing Experience
If you create or sell products that, then branded packaging enhances the customer’s journey from the moment they receive their product, and reinforces a more memorable brand image.
- Unboxing Experience: Personalised packaging, like custom boxes, branded tape, or tissue paper with your logo, creates a memorable unboxing moment.
- Shareability: Attractive packaging can encourage customers to share their experiences on social media, giving your brand organic exposure.
- Reinforces Brand Quality: Thoughtful branded packaging can convey quality and professionalism, making customers more likely to return.
3. Branded Apparel: Walking Billboards for Your Brand
Apparel, such as branded T-shirts, hats, or jackets, allows customers or employees to become ambassadors for your brand.
- Expands Reach: Branded apparel worn in public extends your brand’s reach and creates countless impressions.
- Builds Community: Wearing branded clothing fosters a sense of belonging and loyalty, especially for employees.
- Marketing at Events: Perfect for events, branded apparel ensures your brand stands out and is easily recognised.
4. Promotional Merchandise: Takeaways for Lasting Impressions
Items like pens, water bottles, and USB drives printed with your logo keep your brand in view in customers’ everyday lives.
- Practicality Increases Retention: Useful items are more likely to be kept and used frequently, ensuring more visibility for your brand.
- Cost-Effective Advertising: These items are often low-cost, making them ideal for giveaways at events or trade shows.
- Subtle Reminder: Each time customers use the product, they’re reminded of your brand, creating lasting associations.
5. Branded Stationery: Office Essentials for Professionalism
Customised stationery, such as notebooks, folders, or even desk organisers, with your logo reinforces your brand in professional settings.
- Brand Cohesion: Stationery with your logo builds brand cohesion across company communications and within the workplace.
- Great for Client Gifts: Gifting clients branded stationery keeps your business in their daily view, maintaining a professional image.
- Consistency Matters: Small touches like branded notepads or business cards can make a significant impact on your brand’s professionalism and attention to detail.
Conclusion
Using your logo creatively on products offers a valuable opportunity to boost brand visibility and solidify a strong brand presence. From professional entryways to memorable packaging, these branded items can become essential tools in your branding strategy. Consider incorporating these methods to leave a lasting impression and foster brand loyalty. Using an AI logo generator is already recommended by many professionals.
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Frequently Asked Questions
If you have any questions, we’re here to help
How long does delivery take?
Each product comes with a specified lead time for delivery. We'll keep you informed if there are any delays in meeting this timeline.
Typically, once you’ve finalised your order and approved the proof, it will take 4-5 business days to make and deliver your finished mat.
If my order is damaged, can I return or exchange it?
Got a problem with your order? If something's not right or you're not thrilled with the quality, just let us know within 14 days of getting it. Drop us a line, and we'll tell you what to do next—usually, it starts with you sending us a photo of the issue. Once we check that out, we'll sort you out with a refund or a new item, no fuss.
Can I get my mat delivered more quickly?
Need your item in a hurry? Just Contact us to explore the faster delivery options we might have for you!
If my custom mat is damaged, can I return or exchange it?
Got a problem with your order? If something's not right or you're not thrilled with the quality, just let us know within 14 days of getting it. Drop us a line, and we'll tell you what to do next—usually, it starts with you sending us a photo of the issue. Once we check that out, we'll sort you out with a refund or a new item, no fuss.
Expert Customer Support
Our team is always ready to help
Fast & Free Delivery
Rapid delivery across the UK
5-Star Rated
Based on thousands of reviews
Trusted by UK's Best
Leading supplier to UK's biggest brands